{"id":33,"date":"2010-10-04T20:15:28","date_gmt":"2010-10-04T14:45:28","guid":{"rendered":"https:\/\/www.jodi365.com\/singledout\/?p=33"},"modified":"2021-07-05T15:12:53","modified_gmt":"2021-07-05T09:42:53","slug":"the-story-behind-the-founding-of-jodi365","status":"publish","type":"post","link":"https:\/\/www.jodi365.com\/singledout\/the-story-behind-the-founding-of-jodi365\/","title":{"rendered":"The Story Behind the Founding of Jodi365"},"content":{"rendered":"
An early seed for the creation of Jodi365.com<\/a> was probably planted at an Iowa City bookstore in the mid-1990s, when I chanced upon a little book.<\/div>\n
\n

The book, H. Jackson Brown, Jr.\u2019s \u201cLife\u2019s Little Pocket Book: On Marriage and Family\u201d made a lasting impact on me, to the extent that I came to enjoy occasionally gifting a copy to marriageable or to-be-married cousins and friends.\u00a0 (The book begins with, \u201cChoose your life\u2019s mate carefully.\u00a0 From this one decision will come ninety percent of all your happiness or misery,\u201d and ends with, \u201cBe your mate\u2019s best friend.\u201d)<\/p>\n

If the book\u2019s message resonated with me, it was because I had long been grateful for having a loving, supportive family and wished the same for people I cared about.\u00a0 One could say that I also hoped to re-create a similar family environment for myself in time.\u00a0 Little did I imagine, though, that I would someday want to do more to help people find their life partner.<\/p>\n

Reflections on relationships<\/strong><\/p>\n

In the years that followed, as I went about my professional career, it bothered me to receive the occasional report of a friend, relative, or acquaintance\u2019s marriage falling apart.\u00a0 Compared to a generation ago, a lot more Indian marriages seemed to be resulting in divorce.\u00a0 It didn\u2019t seem to be a simple case of ill-arranged marriages, or of love having gone out of \u201clove marriages.\u201d\u00a0 There was surely more to it, and it intrigued me because this period coincided with my own challenges in finding a compatible partner and subsequent personal growth.<\/p>\n

I came to recognize a vast transformation in Indian society over the last generation.\u00a0 Young men and women today have greater say in whom and when they marry.\u00a0 Yet, they must also contend with changing gender roles and expectations.\u00a0 They may continue to be comfortable with arranged marriages, and go into one with the best of intentions. However, it takes more than that to make a marriage work.\u00a0 It doesn\u2019t help that families today are increasingly nuclear, due to which the support system for married couples is generally weaker.<\/p>\n

If stable relationships had become harder to build and sustain for men and women of my generation, I wondered, did it have to be that way?<\/p>\n

Changing times call for innovative solutions<\/strong>
\nBy early 2009, I was back in graduate school in Chicago.\u00a0 I hadn\u2019t planned on being an Internet entrepreneur, but while researching the social-networking industry, the idea of a next-generation matchmaking site came to me.<\/p>\n

There were already numerous matrimonial and dating sites online.\u00a0 \u201cWho needs another one?\u201d and \u201cHow would yours be different?\u201d were typically the first questions I would encounter.\u00a0 Still, I thought: What if a matchmaking site went beyond merely posting bio data<\/em>\u00a0or personals?\u00a0 What if a site were to give young singles a better idea of who they are as individuals and what kind of person they would be truly compatible with?\u00a0 What if a site were to help people develop the relationship skills necessary to make a marriage work?\u00a0 Out of these thoughts\u00a0\u2013 and a passion for entrepreneurship \u2013 FreeElective was born.<\/p>\n

I launched the company not just to improve how people find and connect with each other, but also to help them nurture and celebrate their relationships for years to come. \u00a0By early\u00a02010, I set up an Indian subsidiary, FreeElective Network, and went about building the product and business out of Chennai, my hometown.<\/p>\n

Jodi365.com is currently in private beta and aims to become the preferred matchmaking site of educated, quality singles who are serious about finding a match.\u00a0 What drives us is for the site to be seen as useful, classy, and trustworthy by its users, and we strive to go about fulfilling our mission with integrity.<\/p>\n<\/div>\n

Image: Dennis Skyley\/Flickr<\/a><\/em><\/p>\n

Editor’s note:<\/p>\n

Is there an Indian Matrimony Site That Goes Beyond Religion, Community, And Caste? Yes, the answer is Jodi365.com. \u00a0Read: How Jodi365.com stands apart.<\/a><\/p>\n

You can also download our app <\/a>from Google Play Store.<\/p>\n

\n<\/div>\n
<\/div>","protected":false},"excerpt":{"rendered":"

An early seed for the creation of Jodi365.com was probably planted at an Iowa City bookstore in the mid-1990s, when I chanced upon a little book. The book, H. Jackson Brown, Jr.\u2019s \u201cLife\u2019s Little Pocket Book: On Marriage and Family\u201d made a lasting impact on me, to the extent that I came to enjoy occasionally […]<\/p>\n","protected":false},"author":25,"featured_media":1659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,31],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-jodi365"],"yoast_head":"\nThe Story Behind the Founding of Jodi365 | SingledOut by Jodi365.com<\/title>\n<meta name=\"description\" content=\"Founder & CEO, Anil Kumar describes the story behind the founding of Jodi365.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jodi365.com\/singledout\/the-story-behind-the-founding-of-jodi365\/\" \/>\n<meta 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