{"id":1542,"date":"2016-07-08T14:20:06","date_gmt":"2016-07-08T08:50:06","guid":{"rendered":"https:\/\/www.jodi365.com\/singledout\/?p=1542"},"modified":"2021-07-05T14:57:55","modified_gmt":"2021-07-05T09:27:55","slug":"indian-matrimony-site-goes-beyond-religion-community-caste","status":"publish","type":"post","link":"https:\/\/www.jodi365.com\/singledout\/indian-matrimony-site-goes-beyond-religion-community-caste\/","title":{"rendered":"An Indian Matrimony Site that goes beyond religion, community, and caste"},"content":{"rendered":"&#8220;Is there any Indian matrimony site that doesn&#8217;t have this caste\/religion bull***t?&#8221; someone wondered. \u00a0Here&#8217;s my take on religion, community, and caste when it comes to matchmaking.\n\nFirst things first, though: <i>I<\/i> wouldn&#8217;t refer to caste or religion as bullshit. \u00a0Yet, I can relate to how you feel.\n\nHere&#8217;s why: I was single for long and was painfully aware of the various matrimonial and dating sites out there. \u00a0It was a puke-inducing moment when I landed on the sign-up form of one of the leading Indian matrimony sites and hit a hurdle: I couldn&#8217;t proceed without indicating a caste! \u00a0I didn\u2019t mind that <i>religion<\/i> was a required field, but if I indicated one of the major religions, then I was <i>required <\/i>to specify a caste or sect, failing which I couldn&#8217;t proceed.\n\nI am not going to list that site here and give it\u00a0undue attention. \u00a0What surprises me, though, is that their registration form hasn&#8217;t changed, all these years later.\n\nCompanies take on the culture and values of their founders and early employees. \u00a0The same can be said about matchmaking sites. \u00a0<a href=\"https:\/\/www.jodi365.com\/singledout\/the-story-behind-the-founding-of-jodi365\/\" target=\"_blank\" rel=\"noopener noreferrer\">As I went about<\/a> building a &#8220;refreshingly different&#8221; matchmaking site, <a href=\"https:\/\/www.jodi365.com\">Jodi365.com<\/a>, one of the things we chose to do differently was not to require that a community, caste, or sub-caste be specified.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1544\" src=\"https:\/\/www.jodi365.com\/singledout\/wp-content\/uploads\/2016\/07\/Jodi365-logo-new-tagline-72px-28Oct2015.png\" alt=\"Jodi365.com logo\" width=\"425\" height=\"134\" srcset=\"https:\/\/www.jodi365.com\/singledout\/wp-content\/uploads\/2016\/07\/Jodi365-logo-new-tagline-72px-28Oct2015.png 425w, https:\/\/www.jodi365.com\/singledout\/wp-content\/uploads\/2016\/07\/Jodi365-logo-new-tagline-72px-28Oct2015-300x95.png 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/>\n\nNow, we do recognize that these may matter for people, proxies as they may be for cherished values, customs, traditions, and other norms of social behavior. \u00a0So, for those for whom community and caste matter, there is the <i>option<\/i> of specifying them. \u00a0After all, as a matchmaking site that caters to educated Indian professionals worldwide (the featured image at the top is a recent snapshot showing where Jodi365&#8217;s visitors come from), we recognize that while socio-cultural background may matter in the search for a life partner, individuals may choose to define their cultural identity in ways other than religion, community, or caste. \u00a0For many, it could be their mother tongue or native language; for some others, ethnic or national origin; for yet others, it could be simply whether they\u00a0<em>got <\/em>&#8220;When Harry Met Sally.&#8221;\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zMo36SfyQhw?rel=0\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n\nCan you picture Harry telling Sally?:\n\n<em>I love that you get cold when it&#8217;s 71 degrees [\u00b0F, or 23\u00b0C]. <\/em>\n<em>I love that it takes you an hour and a half to order a sandwich.<\/em>\n<em>I love that you get that\u00a0crinkle above your nose when you&#8217;re looking at me like I&#8217;m nuts.<\/em>\n<em>I love that after I spend the day with you, I can still smell your perfume on my clothes.<\/em>\n<em>I love that you are the last person I want to talk to before I go to sleep at night.<\/em>\n<em>And it&#8217;s not because I am lonely. \u00a0And it&#8217;s not because it&#8217;s New Year&#8217;s eve.<\/em>\n<em>I came here tonight because when you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.\n&#8230;Especially when you belong to the same religion, community, caste, and sub-caste, but different gothra!<\/em>\n\nTo those who merely want to check off some of those boxes in their search for a partner, I say that Jodi365 is not for them. \u00a0(We strive to go beyond any such basics.) \u00a0However, to those who would love to connect with discerning, like-minded individuals and who fancy a friendship that blossoms into a courtship and a beautiful marriage, I say &#8220;Come on over!&#8221;\n\nFYI: While Jodi365 has been live for five years and has made over 1.5 million introductions, it is currently in the final stages of a migration from a version 2 to a version 4 (we leapfrogged over a partially built v.3). \u00a0It is temporarily closed, for another couple of weeks, to new sign-ups.\n\nStill, take heart: In a free market, if there is perceived or latent consumer demand, entrepreneurs will emerge and nimble businesses will adapt to cater to that demand. \u00a0You are not alone in wishing for a no-bull matchmaking site. \u00a0(Thanks for that.) \u00a0Take us a spin in a few weeks, would you? \u00a0Our re-building the site, from scratch, and rolling out v.4 is part of our continuously listening to our users and thinking about how we can do better. \u00a0I&#8217;d be interested in feedback from individuals such as yourself in the weeks and months to come.\n\n<em><a href=\"http:\/\/www.anil-kumar.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Anil Kumar<\/a> is the founder and CEO of Jodi365.com. \u00a0He tweets, occasionally, <a href=\"http:\/\/www.twitter.com\/aktxt\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">@aktxt<\/a>.<\/em>\n\n\n\nEditor&#8217;s Note:\n\n \n\nYou can also download <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.freeelective.jodi365\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">our app <\/a>from Google Play Store.<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Is there any Indian matrimony site that doesn&#8217;t have this caste\/religion bull***t?&#8221; someone wondered. \u00a0Here&#8217;s my take on religion, community, and caste when it comes to matchmaking. First things first, though: I wouldn&#8217;t refer to caste or religion as bullshit. \u00a0Yet, I can relate to how you feel. Here&#8217;s why: I was single for long [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":1567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jodi365"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Indian Matrimony Site that goes beyond religion, community, and caste | SingledOut by Jodi365.com<\/title>\n<meta name=\"description\" content=\"Indian matrimony sites seem to fixate on religion, community, and caste. 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