Online Marketing Manager

Chennai, India

FreeElective™ LLC is a Chicago-based start-up that aims to improve how people connect online. We are excited to introduce Jodi365.com, a social matchmaking site that helps people find a match for all seasons of life™. We especially cater to educated, quality singles who are serious about finding a match.

We are a well-funded, privately-held company, backed by a seasoned group of entrepreneurs and advisors. We are growing and have a number of internships and job openings at our Indian subsidiary, FreeElective Network Pvt. Ltd., based in Chennai.

About this job:

We are looking for an experienced professional to spearhead our online customer acquisition programs. Specifically, the online-marketing specialist will conceive, execute, and measure customer acquisition through search engine optimization (SEO), search engine marketing (SEM), e-mail marketing, online advertising, and affiliate programs. The position represents a terrific opportunity to work in a fast-paced entrepreneurial environment, especially for someone who is interested in playing multiple roles. The work would be at FreeElective Network's office in the heart of Chennai, a few miles from the IIT-Madras campus. If you think your particular skills and experience would add to our team, we would love to hear from you.

Responsibilities:

Devise online-marketing strategy to meet the company's objectives for demand generation, user acquisition, and revenue
Develop metrics and establish analytics for key performance criteria for online and offline marketing campaigns
Work closely with the product/engineering team to create and manage SEO and SEM campaigns
Create and manage e-mail marketing, including definition of customer profiles, segmentation, pre-production, HTML coding, campaign set-up, and campaign management
Oversee the development and implementation of onsite display advertising to coincide with e-mail marketing campaigns
Create and manage media and creative strategy for all online advertising placement
Work closely with business development in creating and managing affiliate marketing programs
Proof and perform QA of all online marketing work to ensure flawless execution
Collaborate with user support, product management, marketing leadership, and the engineering/IT team to test and execute campaigns with diverse objectives
Monitor results of all programs and analyze performance to maximize returns from online marketing
Stay current with latest innovations in online marketing and test and adopt new methods as appropriate
Assist management team in ensuring efficient progress of workflow and transforming business visions into reality

Qualifications:

Requirements:

3+ years of hands-on experience in three or more of the following disciplines: SEO, SEM, e-mail marketing, online advertising, and affiliate and customer segmentation
Demonstrated record of success in online-marketing roles requiring planning and budgeting, vendor selection, resource allocation, decision-making, and execution
3+ years of successful management of online-marketing agencies and vendors (either internal or external)
Experience with consumer-facing, interactive web sites, preferably online matchmaking and social networking/community sites
Extremely quantitative approach, with the ability to efficiently measure and effectively optimize ROI for all campaigns and programs
Excellent knowledge of Microsoft Office programs

Preferences:

3+ years in consumer marketing, with 2+ years in the Internet space; subscription business experience (magazines, ISPs, cable, wireless, etc.) would be a plus
Experience leveraging behavioral and transactional segmentation to create and deliver marketing programs that drive customer acquisition and retention
Track record of significant improvements in quantifiable results through media selection, database marketing, and creative testing
Experience with viral marketing tactics to maximize word-of-mouth marketing
Hands-on experience working with online-marketing tracking solutions such as Mediaplex, Commission Junction, and Doubleclick
Bachelor's or higher degree in marketing, economics, business, sociology, psychology, mathematics, physics, or engineering

Desired soft skills:

Team player with strong analytical and project management skills
Organized and detail-oriented individual who works well with deadlines
Willingness to learn, switch roles as necessary, and to roll up one's sleeves to get a job done
Self-starter with the ability to work independently in a fast-changing environment
Energized by the opportunities and challenges of working at a small and growing company

How to apply:

Want to work with us? To apply for this position:

Submit your application online.
E-mail a detailed CV/resume to careers@FreeElective.com, with the subject “Online Marketing Specialist”
Instead of a cover letter to accompany your resume, include your crisp, thoughtful answers (less than 250 words each) to the following questions:

What are your key skills? What are you really good at professionally?
What do you think of the online matchmaking industry?
Why do you want to work with us?
What are your salary requirements and career growth expectations?
Why should we hire you?

(You will be directed to an external site, where you may securely submit your application.)

Some advice, as you prepare your application:

Be true to yourself. (Ask yourself about this job, “Is this what I really want to do professionally?”)
Say it in your own words. (Your responses will be more compelling if they came from the heart.)

FreeElective is an equal-opportunity employer. We provide opportunities to all employees and applicants for 
employment without regard to religion, ethnicity, race, gender, age, sexual orientation, national origin, or 
disability. FreeElective complies with applicable laws governing non-discrimination in every location in 
which the company has facilities. For more, please visit www.FreeElective.com.

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